• Service: Private Enterprise, Family Business, Family Advisory, Governance, Succession Planning
  • Type: Case study, Survey report
  • Date: 17/09/2013

Family Business Survey 2015

Family Business Survey 2015
This biennial survey offers valuable insights into some of the main issues facing the family business sector.

Family business case study: Bundaberg Brewed Drinks 

A refreshing passion for quality and innovation.

Fast facts 



147 Bargara Road, Bundaberg QLD – home of the new Bundaberg Barrel.

Bundaberg Brewed Drinks logo

Established in 1960 by the Fleming family. Son-in-Law, John McLean, has been CEO and Managing Director since 2007.


Since 1960, Australian family-owned Bundaberg Brewed Drinks (BBD) has grown from its home in Bundaberg, Queensland to become a true success story throughout Australia.

Today they export their unique range of premium quality, naturally brewed, non-alcoholic beverages to over 30 countries.

With around 150 employees, BBD is a strong innovator that doesn’t take past success for granted. They’re active in social media, have recently changed their advertising agency, and are very involved in their community.

John McLean, CEO and General Manager for the company, took the time to discuss how some of this report’s findings affect his family business.

What do you feel are BBD’s key strengths?
Our vision, family culture and values, and customer focus.

Our vision ‘to be a leader in naturally brewed non-alcoholic beverages’ ensures we stay focused and don’t get distracted, while our family values unite us. We’re all from a diverse range of professional and cultural backgrounds, yet we all strive to achieve excellence together.

As for our customer focus, we actively listen to what our customers say. That’s why we always innovate and use real ingredients in the brewing process to extract the genuine taste and create a unique flavour profile with superior taste.

Is growth important for BBD? What about future/international growth?
Yes. Coming from a small regional town, we’ve always been outwardly focused on national and international growth.

This helps reduce our risk exposures while also buffering us from changes between markets.

Our global growth has been genuinely organic with visitors to Australia trying and loving our drinks. Of course, when they go home they want them there too, and let us know. We plan to grow strongly into the USA, UK, South Africa and Asia over the next couple of years.

What are the values you consider important? How do they affect the way BBD operates?
Our family values are formally defined around being honest and ethical in all our behaviours and business dealings, working as a team, valuing quality, caring, learning, innovating and growing to meet our customer’s needs. These values have built a unique, strong culture and flexible team.

Do you find it useful communicating that BBD is family owned?
Without a doubt being family owned and Australian is a great point of difference, especially as our market is dominated by huge global brands. That’s why every bottle we produce has a small kangaroo with ‘Australian Family Owned’ printed on it.

Extract from the KPMG and Family Business Australia 2013 Family Busines Survey.


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