• Service: Advisory, Management Consulting, Technology Advisory, Topics, Innovation & Technology Trends, Cloud Computing
  • Industry: Media, Technology, Telecommunications
  • Type: Survey report
  • Date: 19/04/2012

Cloud survey series

A series of KPMG publications that address the challenges and opportunities facing users and providers of cloud.

Embracing the Cloud: Global forces shaping the service provider market 

Cloud is creating new business opportunities as companies harness its power to facilitate new revenue, services and businesses. Embracing the Cloud provides recommendations to assist cloud providers to increase the success of their client's move towards cloud.

The report highlights an increased readiness to accept and exploit the benefits of cloud.

Most agree that cloud offers strategic benefits, and these look likely to transform business models to offer serious competitive advantage.


The vast majority of executives surveyed expect investment in 2012 to dramatically increase, with some organisations planning to spend more than a fifth of their IT budget on cloud next year.

Key insights

  • The majority of early adopters are using basic, available tools in the cloud – 46 percent of planned implementations are in a Software as a Service (SaaS) environment.
  • Significant numbers of end-users are also exploring the use of Infrastructure as a Service (IaaS) and Platform as a Service (PaaS) models.


Technology can drive innovation, transform your business model, open up new markets, create new sales channels, enhance customer loyalty and attract new customers. An organisations’ success relies on the development of a comprehensive technology strategy, one that can respond to the fluid nature of competing opportunities and risks.

Related industries