• Industry: Financial Services, Superannuation
  • Type: Survey report
  • Date: 15/10/2012

Superannuation Fund Internet Capability Survey 2012 

'Stronger Super' has placed a greater emphasis on efficiencies, data integrity and brand strength. The manner in which members interact with their fund via electronic media is changing the development of funds' member engagement programs.

KPMG's Superannuation Fund Internet Capability Survey provides a forum for participants to gauge the relative content and functionality of their online services.


In this survey, KPMG reviewed 31 participants representing fund's drawn from large multi-employer, public sector and corporate sponsored superannuation funds. The views captured in the survey represent funds managing 9.5 million member accounts, which is close to one third of total superannuation accounts in Australia.


Key insights

  • The average cost per member per annum for the provision of online capabilities is less than $0.65.
  • Innovations continue to be made throughout the industry, with new functionality offerings ranging from self-assessment tools that suggest appropriate levels of insurance, to social media feeds appearing on the website homepage.
  • Forty-two percent of funds surveyed are now utilising popular social media sites such as Facebook, LinkedIn and YouTube as a means to promote their website.
  • A quarter of participants provide a mobile version of the fund's website to members.


KPMG's Superannuation practice offers a range of services to superannuation funds, life offices, employers and fund trustees.