• Service: Advisory, Management Consulting, Business Performance Services, IT Advisory, Digital Consulting Services, Topics, Innovation & Technology Trends
  • Industry: Media
  • Type: Survey report
  • Date: 2/08/2011

Ian Hancock

Ian Hancock

Partner in Charge, Management Consulting

+61 2 9335 8161

Social media: the voyage of discovery for business 

With the explosion in use of social networking sites by the general public, more and more Australian organisations are actively considering their own social media journey.

KPMG conducted research on the current experiences and future plans of Australian organisations who are already using social media.


We detail insights and lessons learned by early adopters on their journey to generate real value for both their organisation and audiences.


Key insights

  • 42 percent of Australian businesses are actively using social media to reach their customers, are doing so whole-heartedly and expanding rapidly to achieve competitive differentiation and offer real value.
  • Listening is a key early and ongoing part of effective social media engagement.
  • Traditional communication processes don’t apply to social media channels, challenge the old ways of thinking around community engagement.
  • Strategy follows learning – there is no single, clear path to be followed, and mistakes are bound to happen along the way.
  • It's not free, it's resource heavy – Successful adopters believe it is essential to properly resource social media initiatives yet most had under-estimated the work involved in maintaining their social media presence.

Video: Social media: the voyage of discovery for business

Video: Social media: Malcolm Alder
In this video, Malcolm Alder presents the findings of KPMG's research report, Social media: the voyage of discovery for business.

IT Advisory

KPMG's IT Advisory group can assist organisations enhance the return from their IT investments and more effectively manage their IT risks.


Our Media team works with companies to help them adapt to new online markets, maintain and increase market share, and manage other challenging issues.