• Industry: Technology, Food, Drink & Consumer Products, Retail, Telecommunications
  • Type: Business and industry issue, Video
  • Date: 30/07/2013
  • Length: 7:29 Minutes

Video: Ryan McCumber discusses KPMG's mobile market study 

Ryan McCumber discusses KPMG's study of the global telecommunications mobile market.
The study revealed key learnings about the growing importance of the end-to-end customer experience to win and retain customers and suggests that those who differentiate here will keep them for the long-term.


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In search of a better customer experience: mobile market study

Customer experience: mobile market study
A KPMG study on the global mobile market to understand how telecommunications carriers are performing in the area of customer experience.