It has long been recognised that CFOs need to become business partners with their feet firmly under the table during strategic planning, providing essential input on funding, managing growth plans and maximising shareholder returns.
But there's a growing chorus calling for a significant shift in the Finance function towards truly customer centric activity and engagement.
Key principles of developing customer-centric finance functions are:
- growing the relationship
- objectives and performance assessment
- finance needs to be ‘easy to do business with’.