Details

  • Service: Advisory, Management Consulting, IT Advisory, Topics, Innovation & Technology Trends
  • Industry: Media, Technology, Financial Services, Banking, Telecommunications
  • Type: Survey report
  • Date: 12/07/2011

Monetizing mobile: Preserving banks' place in the payment value chain 

The era of mobile banking and payments in dawning. Around the world and across the banking value chain, everyone is waking up to the huge potential of a market that is emerging before their eyes and changing the way that customers interact with their financial institutions.
Monetizing mobile
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This report Monetizing mobile: How banks are preserving their place in the payment value chain provides an unique view into the current and future state of mobile banking and payments.

 

Key insights

  • Mobile banking is becoming mainstream – both retail and commercial are rapidly deploying an array of mobile banking solutions.
  • Banks are navigating the technology maze – technology is both an enabler and barrier to the widespread adoption of mobile payments.
  • Leading banks are developing their business strategy for retail – without a strong and flexible strategy, banks may miss out on the rapidly emerging opportunities.
  • Corporate mobile services are emerging – commercial banks are showing a growing interest in leveraging mobile as a differentiator and a revenue generator.
  • Banks are developing their mobile solutions – no two banks will approach the field in the same way, but our spectrum looks at three distinct points in the evolution.

 

 

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