• Details
  • Service: Advisory, Management Consulting, Business Performance Services, IT Advisory
    Type: Survey report
    Date: 2/02/2010

    Does your business intelligence tell you the whole story? 

    The execution of business strategy depends upon reliable information. The financial crisis has highlighted the importance of continuous market insight that provides the agility to react quickly.
    Does your business intelligence tell you the whole story? cover
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    Huge investments in IT do not necessarily guarantee better information. What is more important is to fundamentally change the way data is gathered, processed, and presented.


    To discover whether businesses are ready for such a change, KPMG International recently commissioned Cambridge University to conduct an extensive review of business intelligence.

     

    The findings from the new whitepaper suggest that, despite an annual global outlay of around USD 60 billion, many organisations are not seeing the expected benefits.

     

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