The speed of consumer adoption is on the rise but with rapid adoption comes rapid change. Business models are quickly evolving for a range of businesses including advertisers, retailers, content providers, mobile operators, banks and television.
- Consumers show an increasing appetite to adopt new technologies and business models.
- Consumers continue to express strong resistance to paying for online content and services but the majority are willing to trust advertisers with personal information in return.
- Consumers' buying decisions are strongly influenced by online customer feedback/ratings sources.
- Growing concerns for data privacy and security are the biggest barriers to new business models.