• Industry: Agribusiness, Food, Drink & Consumer Products, Retail
  • Type: Business and industry issue
  • Date: 5/04/2011


ConsumerCurrents examines topical industry issues and global trends for senior executives at consumer goods companies, suppliers and wholesalers.

ConsumerCurrents - Issue 10 

What’s in a name? For many of our Food, Drink and Consumer Goods clients – many of whom have invested significantly in their brands, in some cases for decades – the answer is simply 'everything'. But brands are facing a new challenge, not just from other multinationals with sharper marketing budgets or fresher ideas. This time, the adversary is brands’ retail partners.
ConsumerCurrents - Issue 10 cover
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In this issue

  • Record numbers of retailers employ smell to influence behaviour. But does it deliver – or get up customers’ noses?
  • Cost-conscious consumers aren’t retreating from private labels as recession recedes. And that’s bad news for manufacturers.
  • Consumers care less about brand names – but will that change as recession eases?
  • Oil might hog the headlines, but many experts believe water is the commodity that will become scarcest most quickly – and that’s particularly bad news for consumer goods groups.
  • Companies are turning to computer simulations to teach skills and test radical scenarios. Are they just playing around? 


View the latest online edition, and back issues of ConsumerCurrents on KPMG's global website.