But retail banks seem to be lagging behind. Few have taken even tentative steps into the social media environment and even fewer have initiated formal programs.
So what is stopping banks from using social media to connect with their customers and – potentially – drive new business opportunities?
Given the global impact of social media, KPMG International has launched The Social Banker, KPMG’s new article series featuring insights from some of the world’s most recognisable banks. The Social Banker offers a unique view into many of the biggest challenges facing banking executives as they start to adapt to this new and constantly evolving channel.
The series examines a range of critical business issues and explores some of the most pressing questions facing bank executives such as:
- How will I get my board to support a social media strategy?
- How will I manage the new risks presented by social to my organisation?
- How will regulation influence my social media strategy?
- What will the impact of social media be on my existing technology environment?
New articles will be added each week and shared via social media channels, offering a unique view into many of the biggest challenges facing banking executives as they start to adapt to social media – a new and constantly evolving channel.
We encourage you to add kpmg.com/socialbanker to your favourites, follow our weekly posts, join in the conversation on twitter (@kpmgaustralia); #SocialBanker, and register to receive weekly alerts when new articles are posted.