The respondents come from all parts of the automotive value chain including vehicle manufacturers, tier 1, 2 and 3 suppliers, dealers as well as financial service companies and for the first time mobility services providers.
A total of 47.5 percent of the executives are based across Europe, Middle East and Africa, 31 percent in the Asia-Pacific region and 21.5 percent in the Americas. Ninety-seven point five percent of the participants represent companies with annual revenues greater than USD100 million and more than a fifth work for firms with revenues greater than USD10 billion. The respondent interviews, which were held by phone, took place in August, September and October 2011.